College > Advertising

Art and Advertising

By Emmanuel Uy

ISBN: 971-27-09957 | Ed. | | pp.
cm. | P595 | Order Now | Back to top

Art and Advertising presents advertising not only as a "tool" for selling products but as a craft and an art form where the copywriter and the visualizer choose the words and pictures which together can make a powerful and impressive ad.

Art and Advertising

By Emmanuel Uy

ISBN: 971-27-09965 | Ed. | Softcover, newsprint | pp.
cm. | P250 | Order Now | Back to top

The Science of Advertising

By Yolanda Ong

ISBN: 971-27-09930 | Ed. | Hardcover, bookpaper | pp.
cm. | P695 | Order Now | Back to top

This advertising book intends to give students a working knowledge of how advertising fits in the marketing mix. It is a chronicle of advertising's transformation from an ignored profession to one of the country's forceful and influential industry.

The Science of Advertising

By Yolanda Ong

ISBN: 971-27-09949 | Ed. | Softcover, newsprint | pp.
cm. | P295 | Order Now | Back to top

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