College > Marketing

Contemporary Marketing

By Josiah Go

ISBN: 971-91-30792 | Ed. | | pp.
cm. | P140 | Order Now | Back to top

E-Marketing

By Leonardo Garcia

ISBN: 971-27-12494 | Ed. | | pp.
cm. | P395 | Order Now | Back to top

This is an introduction to the new philosophy of E-marketing as it applies to the Philippine business setting. The book takes into consideration the introduction and discussion of E-commerce, web advertising, TRIP media concept, branding in the internet market and developing and e-marketing plan.

Marketing Cases 1

Using the Case Study Method

By Felix Lao

ISBN: 971-27-06664 | Ed. | | pp.
cm. | P295 | Order Now | Back to top

Marketing Cases is a comprehensive textbook on the case study method and is comprised of several real-life business situations with a step-by-step technique on technical writing. It also includes a thorough discussion on the guidelines of analyzing, writing and presenting marketing case reports.

Marketing Cases 2

Marketing/ Business Cases in the Philippine Setting

By Felix Lao

ISBN: 971-27-10971 | Ed. | | pp.
cm. | P195 | Order Now | Back to top

Marketing Cases 2 introduces an array of “best practices” in marketing and enhances the dimensions of analysis, logic, decision-making, judgment, entrepreneurship and written and oral communications. The book highlights industries such as banking, pharmaceuticals, gourmet /fast foods and automobiles.

Marketing Mix Strategy

By Josiah Go

ISBN: 971-91-30768 | Ed. | | pp.
cm. | P180 | Order Now | Back to top

Marketing Plan Building

By Josiah Go

ISBN: 971-91-86011 | Ed. | | pp.
cm. | P180 | Order Now | Back to top

Pharmaceutical Marketing 2nd Edition

By Felix Lao

ISBN: 971-27-06656 | Ed. | | pp.
cm. | P180 | Order Now | Back to top

The official textbook for Senior Students in Colleges of Pharmacy nationwide and a reference for practicing pharmacists, drugstore owners, hospital and healthcare administrators. Learn valuable insights on the Generics Law and Marketing Mix Strategies for over-the-counter drugs.

Pharmaceutical Marketing 3rd edition

By Felix Lao

ISBN: 971-27-08683 | Ed. | | pp.
cm. | P420 | Order Now | Back to top

This thick third edition has additional chapters on Pharmaceutical Marketing during Turbulent Times, Health Care Relationship Marketing, and Advertising and Pharmaceutical Mass Marketing.

Principles of Marketing

By Felix Lao

ISBN: 971-27-11234 | Ed. | Softcover, bookpaper | pp.
cm. | P450 | Order Now | Back to top

A marketing textbook that takes on the universal core marketing concepts and their applications, the web of complexities in the macro and micro environments and their implications to business operations an the current marketing mix practices. It is a blend of marketing theory and marketing practice for undergraduate students and neophyte marketers.

Principles of Marketing

By Felix Lao

ISBN: 971-27-11242 | Ed. | Softcover, newsprint | pp.
cm. | P245 | Order Now | Back to top

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