Geekology 2.0 Book Launch
Posted on: March 25th, 2015
Anvil Publishing together with partners Digital Photographer Philippines (DPP), Canon EOS Digital and Phottix launched Geekology 2.0: Techniques in Cosplay Photography by Jay Tabalante during the DPP 9TH ANNIVERSARY AND PHOTOGRAPHY FIESTA last March 21, 2015.
Fast Food Fiction Delivery Launch
Posted on: February 12th, 2015
Anvil Publishing and National Book Store, together with Carlo Rossi and Piknik, recently launched Fast Food Fiction Delivery Edited by Noelle de Jesus and Mookie Katigbak-Lacuesta last January 31, 2015 at Powerbooks Greenbelt.
LINAMNAM LAUNCH IN SM CITY CEBU!
Posted on: January 21st, 2015
Anvil Publishing and National Book Store, together with SM City Cebu and Cafe Laguna recently launched Linamnam: 2nd Edition by Claude Tayag and Mary Ann Quioc last January 19, 2014, 6 PM at The Event Center, Lower Ground Floor, SM CITY CEBU featuring Cebu restaurants like Zubuchon, Azul Tuslob Buwa, Tatang’s Extra Crispy Skin Lechon Food court [...]
Bonifacio: Ang Unang Pangulo Book Launch
Posted on: January 5th, 2015
Bonifacio: Ang Unang Pangulo Book Launch at National Book Store SM Mall of Asia and National Book Store SM North Edsa last December 18, 2014
Laws for Life Book Launch
Posted on: December 22nd, 2014
Laws for Life: A Handbook for a Lifetime “The average Filipino is always faced with the difficulty of manoeuvring through the maze of legal documents and procedures. Sadly, Government agencies tasked to do public service seldome provide adequate information on their procedures and requirements. Lawyers Gianna Reyes Montinola and Maria Victoria “Vicky” Rotor-Hilado respond to [...]
I Will Always Love You More Book Launch
Posted on: December 5th, 2014
Peachy Concepcion’s I Will Always Love You More Book Launch November 11, 2014 at Powerbooks Greenbelt
Nick Joaquin Lectures
Posted on: October 22nd, 2014
Robin Lim Seminar 2014
Posted on: October 20th, 2014
Corporate Rehabilitation Book Launch
Posted on: October 20th, 2014
New book tackles The Ateneo-La Salle Rivalry: How did it all begin?
Posted on: October 20th, 2014
New book tackles The Ateneo-La Salle Rivalry: How did it all begin? The UAAP season is reaching its climax again with the teams of Ateneo, Dela Salle, NU and FEU in the final lineup. UAAP fans are awaiting with bated breath for the final toss up: is it going to be an Ateneo - La Salle match in the finish? Ever since the start of the University Athletic Association in the Philippines in 1938, Ateneo and La Salle games have drawn the most ardent and passionate crowds. Ticket sales for these sports matches have virtually subsidized the whole season. The rivalry at the games has extended into many other competitions and has at times intensified into ugly verbal and physical tussles between students. This has led many to ask: Is basketball the be-all and end-all of the rivalry between schools? This question is what columnist, TV host and author RJ Ledesma tackles extensively with his trademark humor and ironic wit in his latest book entitled BLUE BABBLE, GANG GREEN the Ateneo-La Salle Rivalry. In his essays, RJ looks at the different angles and possible reasons for the intense competition between the two schools. In his research RJ refers to an article written in the 90’s about a controversy that erupted in the late 19th century America between the two largest teaching congregations of the Catholic Church – the Jesuits and the Christian Brothers. This controversy apparently extended beyond the Atlantic ocean into Philippines shores and into the campuses of the Ateneo de Manila and Dela Salle University. Of this controversy, RJ writes that “it was a rivalry that got downright Latin” and compares it with the “rivalries between the Spartans versus the Persians, Toyota versus Crispa and Noranians versus Vilmanians..” Nevertheless, Christian values will prevail at the end. After each game and victory, the winners and losers are reminded that to be a La Sallian, one must be open to the needs of others and to be an Atenean, one must be a man for others. In his conclusion he writes, “Ateneo and La Salle have both enriched me as a person. And we continue to seek God in all things. God’s presence is wherever we are, whomever we are with. Whether they be Blue or Green.”
The Philippine Literary Festival 2014
Posted on: October 10th, 2014
The Adventures of a PR Girl Book Launch
Posted on: October 3rd, 2014
ANVIL RELEASES FIRST BOOK ON PR BY BETTINA OLMEDO Anvil Publishing, Inc. announces the publication and release of the book entitled, “The Adventures of a PR Girl The Inside Story of Public Relations,” by Bettina Rodriguez-Olmedo. The book is the very first narrative of the real-life experiences of Olmedo, a PR professional, in a career which spanned over a period of close to four decades – from 1967 to 2005. It describes some of the country’s most successful PR projects in which the author conceptualized and executed the communications campaign, including the Miss Caltex Contest, the Philippine Jaycees’ “Ten Outstanding Young Men,” and the ground-breaking dialogue-forum series between educators and the “Presidentiables” during the election years of 1992 and 1998. These projects illustrate the principles of strategic planning, as well as the most efficient and effective way of communicating the client’s message to its target publics – the consumer, the media, the community and the general public – through the creative use of PR tools including special events, mainstream publicity, collaterals, and community outreach projects that have contributed to making a difference in the lives of various sectors of Philippine society. The book is not only entertaining but also highly informative and instructive. Designed for CEOs, corporate communications managers, and Mass Com students and professors, it contains an intro for each chapter giving helpful tips, including the basic rules of protocol, guidelines for handling crisis PR situations, pointers on dealing with the press, the development of a good corporate reputation to earn the trust and loyalty of customers, and the effective use of social media for speedy connection with a company’s consumers. “The Adventures of a PR Girl” features real people in actual, on-the-ground situations that have now become a part of our history. It, likewise, offers intimate glimpses into the lifestyles of the rich and famous in Manila’s café society. Thus, it is a compelling read, giving readers a ringside view of the economic conditions, the political context, and the social mores, conventions, and values that prevailed in Philippine society from the mid-sixties up to the first five years of the new millennium – including “behind-the-scenes” vignettes and human interest sidelights. The book is capped by a description of the positive and negative aspects in the evolution of PR in the new millennium. Among the negative developments was the emergence of the practice of “spin”, a euphemism for lies and fabrications, and media “hype” to create a buzz. The positive development is the development of a social conscience in the corporate world known as “Corporate Social Responsibility,” (CSR), that has made significant contributions toward bringing a better life to the underprivileged sector of society. This is the first book of Bettina Rodriguez-Olmedo, who graduated from St. Theresa’s College with two degrees, AB and BSE, both with a “Summa Cum Laude.” She had a meaningful career in public relations, working at Philippine Advertising Counselors, two of the country’s largest hotels, and the Fund for Assistance to Private Education (FAPE). Her feature articles have been published in the “Inquirer,” “Philippine Star,” “Philippine Tatler,” and “Metro Society”, an ABS-CBN publication. She is the widow of the critically acclaimed artist, Onib Olmedo. They have two daughters and four grandchildren. “The Adventures of a PR Girl The Inside Story of Public Relations” is available at National Bookstore and Powerbooks. It is also being sold on-line. For inquiries, call up 477-47-52, local 820, or log on to the Anvil website at www.anvilpublishing.com +++