Mommy Republic: Understanding Filipino Millennial Moms

495.00

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ISBN: 9786214201280 Imprint/Category: Tag:
Product ID: 16179

Description

Mommy Republic: Understanding Filipino Millennial Moms is a first-of-its-kind book written to help the industry better understand and serve a new generation of millennial moms in the Philippines. Based on proprietary quantitative research and countless in-depth interviews, authors Edie Acedera and Kate Yu introduce you to the fascinating psyche of millennial moms of today: a very inspiring and inspired generation of moms who are looking for more meaningful and targeted connections and brand experiences. The work captures data from their large-scale generational study and creative questions designed to go beyond the obvious and the stereotypical. The work reveals insights on how to better enlist millennial parents as co-creators of brands and products and create a truly authentic brand experience that inspires trial and loyalty. An indispensable read on profiling, peppered with real human stories and surprising revelations to thought-provoking questions, this book helps marketers wishing to unlock the Philippine market by better serving the powerful new generation of millennial moms.

Additional information

Weight0.190 kg
Dimensions6 × 9 in
Edition

Newsprint

Year

2016

Language

English

Pages

124

Ebooks and Audiobook

Mommy Republic: Understanding Filipino Millennial Moms

Mommy Republic: Understanding Filipino Millennial Moms

eBook: $9.99
Authors: ,
Genre: Non-fiction

Mommy Republic: Understanding Filipino Millennial Moms is a first-of-its-kind book written to help the industry better understand and serve a new generation of millennial moms in the Philippines.

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