Mommy Republic

Mommy Republic: Understanding Filipino Millennial Moms is a first-of-its-kind book written to help the industry better understand and serve a new generation of millennial moms in the Philippines. Based on proprietary quantitative research and countless in-depth interviews, authors Edie Acedera and Kate Yu introduce you to the fascinating psyche of millennial moms of today: a very inspiring and inspired generation of moms who are looking for more meaningful and targeted connections and brand experiences. The work captures data from their large-scale generational study and creative questions designed to go beyond the obvious and the stereotypical. The work reveals insights on how to better enlist millennial parents as co-creators of brands and products and create a truly authentic brand experience that inspires trial and loyalty. An indispensable read on profiling, peppered with real human stories and surprising revelations to thought-provoking questions, this book helps marketers wishing to unlock the Philippine market by better serving the powerful new generation of millennial moms.

Mommy Republic: Understanding Filipino Millennial Moms

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Author: Edie Acedera and Kate Yu
ISBN: 9786214201280
Year Published: 2016
Edition: Newsprint
Number of Pages: 124
Language: English
Weight: 0.190 kg
Dimensions: 6 × 9 in

Category: ,

New Release!₱495

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For orders of 40 or more, please contact us directly at anvilsalesonline@anvilpublishing.com

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SKU: 9786214201280.

Mommy Republic: Understanding Filipino Millennial Moms is a first-of-its-kind book written to help the industry better understand and serve a new generation of millennial moms in the Philippines. Based on proprietary quantitative research and countless in-depth interviews, authors Edie Acedera and Kate Yu introduce you to the fascinating psyche of millennial moms of today: a very inspiring and inspired generation of moms who are looking for more meaningful and targeted connections and brand experiences. The work captures data from their large-scale generational study and creative questions designed to go beyond the obvious and the stereotypical. The work reveals insights on how to better enlist millennial parents as co-creators of brands and products and create a truly authentic brand experience that inspires trial and loyalty. An indispensable read on profiling, peppered with real human stories and surprising revelations to thought-provoking questions, this book helps marketers wishing to unlock the Philippine market by better serving the powerful new generation of millennial moms.

Additional Information

Weight 0.190 kg
Dimensions 6 × 9 in

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