Advertising: More Fun in the Philippines

Advertising: More Fun in the Philippines

eBook: $7.47
Author:
Genre: Non-fiction
Publisher: Anvil Publishing, Inc.
Publication Year: 2016
Length: 232
ASIN: B01BL5ECCE
ISBN: 9789712730399

After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive.

This is the story of what happened next.

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About the Book

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon—“It’s more fun in the Philippines.” The campaign by BBDO Guerrero, the Philippines’ most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications.

After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next.

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